Built from the culture,
not just the industry.

The Founder

Folarin Odunayo

I didn't come to music through the traditional route. My background is in finance and tech — I worked at Wealthsimple, CIBC, and Shopify before landing at SESAMm, where I work in AI-driven data analytics. But music has always been the through line.

TAKE3 MEDIA started as a digital magazine. Then it became a podcast. Then live shows. Then international tours. Each phase taught me something new about what artists actually need — and most of the time, it's not another creative collaborator. It's someone who understands the business side and can help them build a career that lasts.

That's what TAKE3 MEDIA is today: a company that combines the strategic thinking I learned in finance and tech with a genuine love for the culture. On the management side, I help artists navigate the financial and business decisions that shape their careers. On the production side, we create live events that bring people together in ways that matter. And through TAKE3 AGENCY, our creative studio in partnership with Kameleons, we help brands tell stories that resonate.

I believe artists deserve the same quality of business guidance that any entrepreneur would expect, live music still has the power to create real community, and every brand has a story worth telling well. TAKE3 MEDIA exists to prove all three.