Built from the culture,
not just the industry.

The Founder

Folarin Odunayo

I didn't come to music through the traditional route. My background is in finance and tech — I worked at Wealthsimple, CIBC, and Shopify before landing at SESAMm, where I work in AI-driven data analytics. But music has always been the through line.

TAKE3 MEDIA started as a digital magazine. Then it became a podcast. Then live shows. Then international tours. Each phase taught me something new about what artists actually need — and most of the time, it's not another creative collaborator. It's someone who understands the business side and can help them build a career that lasts.

That's what TAKE3 MEDIA is today: a company that combines the strategic thinking I learned in finance and tech with a genuine love for the culture. On the management side, I help artists navigate the financial and business decisions that shape their careers. On the production side, we create live events that bring people together in ways that matter.

I believe artists deserve the same quality of business guidance that any entrepreneur would expect — and I believe live music still has the power to create real community. TAKE3 MEDIA exists to prove both.